U.S. TV ad demand is in the rise- Ad spending grows almost 6% in first half of 2010

Dallas Advertising Agency: U.S. advertising spending grew 5.7%, just in the first half of 2010 compared to last year. The major brands that spend most ad dollars this year includes Procter & Gamble, AT&T and General Motors, and the top industries are automotive, telecommunications and financial services industries, according to the media research and measurement firm Kantar Media.

Television ads and commercials going up to 10%, representing a rise of 25.1%, which strong demand from auto and retail and political sectors. For spot TV there was an increase of 14.6% for Spanish-language ads, during the World Cup in June.

Cable network spending rose 8.8%, radio ad had an accelerated rise of 6.3%, spending on Internet ads display a rise of 5.3% and magazines had a rise of 1.6%.
Even national newspapers spent about 7.1% more than last year, was attributed to better performance at The Wall Street Journal. Surprisingly, local newspapers ad sales faced a 4.6% decline.
Dollars spent on TV Ads come from Automotive Ads in first place, which rose 23% to $6.06 billion, as vehicle sales improved in the year of 2010. The Financial sector was the second, with a rise of 11.3% to $3.82 billion and Telecom was the third, with a rise of 3% averaging $4.38 billion.
While the economic predictions are looking gloomer , early figures from the third quarter indicate the advertising expansion is in its momentum and will continue to rise and that is an encouraging sign for the industry. Also, Digital Advertising expenditures are playing a key role in advertising expenditure growth, which shows recession has not impacted overall ad spending as advertisers hope that by advertising more, consumer spending will increase, and that will boost sales.